HELLO
A BIT ABOUT ME
Specializing in Creative Agency, Entertainment, and Enterprise DAM solutions. As a Digital Asset Manager, I love helping my clients solve their DAM pain points, from system architecture implementation to asset and metadata delivery process to new user adoption.
Adding the right amount of features in a DAM system is a balancing act. Too many features, users get overwhelmed. Not enough features, users are not leveraging the full potential of the system.
When everything aligns, your partners, customers, and marketing team all thrive. It's foundational for establishing a successful DAM system. The effort is substantial, but the outcomes are rewarding.
If you’re looking for a DAM solution strategist, let’s chat.
DAM system experience
Digital Asset Management Systems: Orange Logic / SNS EVO / WebDAM / Xinet / 5thKind / AdPlanner / Scene 7 / Image Relay / Salsify / Dropbox / Lionbox / Box / Copy / Source Audio / Plex /Mavrck / AWS Live & Cold Storage / proprietary systems
dam admin
Digital Asset Manager / DAM SaaS System Implementation / Asset Migration / Digital Rights Management (DRM) / Copyright & Intellectual Property / Usage Rights / Digital Asset Workflow / Digital Asset Supply Chain (DASC) / PIM
Agency / In-House Creative / Enterprise / Vendor Experience
DAM AI & ML / Google & Azure Services: Facial Recognition, Image Recognition, Speech-To-Text, Video Auto Transcription, OCR
dam skills
Digital Asset Management (Media Management)
MarTech
AI / ChatGPT
AI / Midjourney (AI Generative Imaging)
New DAM system discovery & vendor search
DAM RFD / RFP
DAM Standardization & Processes
Governance
Metadata Schema
Google & Azure AI & ML services
Custom File Naming Convention Formula Generator Tool
Taxonomy
New Asset Creation Process
Photography (analog/film and digital system)
DRM / Usage Rights Management
Copyright & Intellectual Property
Project Management
Organization Skills
Photoshoots - On Set
E-commerce
Digital Libraries
File Management
Experience
SIMPLY GOOD FOODS / DIGITAL ASSET MANAGER / EL SEGUNDO, california
September 2021 - Present
DAM system platform: Orange Logic / SNS EVO / Image Relay / SharePoint / Box / Mavrck
• SGF, Quest Nutrition, Atkins USA & Global enterprise SaaS DAM manager, DAM system architect, DAM product manager
• Global collaboration with cross-functional creative and sales teams in the USA, Canada, Australia, New Zealand, and the Netherlands
• DAM implementation project manager, vendor RFD & RFP, project estimating, project scope, resource allocation, project timeline, user beta test, new user onboarding
• Created and deployed a custom file naming convention formula generator tool for the creative team and vendors
• DAM AI & ML: Facial Recognition, Image Recognition, Speech-To-Text, Auto-Tag, OCR (optical Character Recognition)
• DAM governance, asset naming convention standardization and optimization, metadata schema, taxonomy schema, search filter, tags, metadata template, asset & user group permissions
• Asset migration from legacy to new DAM system
• Manage photos, videos, packaging, creative, social, marketing, sales, vendor & UGC (user-generated content) asset
Avery Products Corp / sr digital asset manager / Brea, california
November 2017 - August 2021
DAM system platform: WebDAM / Adobe Scene7 / Dropbox / Salsify
• Avery US and Global SaaS DAM system manager
• Asset migration from legacy to new DAM platform
• Implement new asset creation, metadata, taxonomy, and DAM digital workflow and processes
• Asset auditing, maintenance, and naming convention application
• DAM asset support for vendors, sales team, resellers, and Amazon content team
• Global asset fulfillment request for global in-house marketing teams & agency partners
• DAM user adoption, training, and support
• Asset product line: Office & Consumer Products, Blank Labels, WePrint, Industrial, Imprint Plus
• Manage exclusive partnership licensing asset and usage rights: Hershey's, Hello Kitty, NBCU Minions & Trolls, Amy Tangerine
SAATCHI & SAATCHI / DIGITAL ASSET MANAGER / TORRANCE, CALIFORNIA
February 2016 - June 2017
DAM system platform: Xinet / 5thKind / LionBox / Proprietary DAM
• Admin, and managing agency proprietary DAM system, ingesting and distributing digital marketing assets for agency-wide
• Project lead on Mirai hydrogen fuel cell vehicle asset migration, metadata taxonomy, and usage rights
• Project lead on Toyota spokesperson “Jan” asset management, metadata, and usage rights
• Asset upload, ingesting, metadata, and keywording to agency and client central repository.
• Catalog Indexing and classifying assets with industry best practice metadata terminology for searchability.
• Asset fulfillment request and/or delivering assets in the proper file formats to agency creatives and partners.
• Manage, maintain, audit, and cross reference usage and licensing rights of all assets.
• Ingest asset to Toyota 5thKind DAM system and client online storefront asset delivery system AdPlanner.
Client: Toyota Motor Sales, Toyota Motor Corps., Toyota Olympics, LA Chargers
TBWA\media arts lab / freelance photo researcher / los angeles, california
November 2015 - December 2015
Photo Researcher / Art Production / Digital Asset Management (DAM)
Shot On iPhone Campaign Team
Client: Apple Inc.
KUDOS
Having worked closely with Steve Lam for the past two years, I have been consistently impressed by his exceptional skills, passion, and dedication to digital asset management. Steve does not simply plug in any DAM system; he takes the time to evaluate the needs of the organization and build a custom solution – ensuring the best results possible. Steve’s deep understanding of the digital landscape, consideration of workflows, and expertise in asset management systems along with his effortless ability to work cross-functionally make him a standout leader in the digital asset management space.
- Nina Carbajal / Director, Creative Services / Simply Good Foods
I had the pleasure of working with Steven at Avery Products. He joined the organization and quickly put his digital asset management expertise to use. He is knowledgeable in his space and was able to implement the necessary processes and best practices. In addition, he is a professional, reliable and collaborative with all stakeholders. He patiently provided training and approaches to drive organizational adoption of our system. He continuously brings forth creative solutions and is a great team player. Steven is a valuable asset to any organization
- Bhavna Patel / Director, Digital Brand & Marketing / Avery
I had the pleasure of working with Steven at Saatchi & Saatchi on the Digital Asset Management team, managing TMS (Toyota) DAM assets, and can attest firsthand to his incredible eye for detail, hardworking manner and tireless commitment to great work. Coming from a creative background himself, Steven understands the short completion dates and urgent requests that come with working in DAM, and is able to pivot between multiple tasks from a myriad of teams without any loss in quality. His pleasant manner, no matter how severe the fire drill, made our working experience together a joy from beginning to end. I would recommend him highly to any team looking for an excellent coworker who brings positive vibes to the office every day.
- Robert Husted / Assoc Digital Asset Manager / Saatchi & Saatchi
Steven LAM is not only an amazing and collaborative creative, he understands technology and AI and can elegantly explain it! This is very impressive to casual observer in the industry. We worked together on an early iteration of the Apple 'Shot on iPhone' campaign and his talent as a photographer really helped to find some of the worlds best UGC content for the campaign. If you need a winner in your corner, Steven is it!
- Clarissa Garrett / Sr Producer / TBWA\Media Arts Lab
Education
ART CENTER COLLEGE OF DESIGN, PASADENA
BFA PHOTOGRAPHY
ACX / ART CENTER COLLEGE OF DESIGN, PASADENA
AI GENERATIVE IMAGING
UCLA EXTENSION, LOS ANGELES
MUSIC LICENSING
PASADENA CITY COLLEGE, PASADENA
CERTIFIED LITHOGRAPHIC PRESS OPERATOR
LITHOGRAPHIC PRE-PRESS PROUCTION
Interest
GOLF
MUSIC: R&B, Lo-Fi, Jazz, Neo-Classical, Pop, Electronic
AUDIOPHILES & VINYL RECORDS
ART
FOLDING BIKES
CAMPING
COOKING & GRILLING